Growth Analytics Specialist

The Growth Analytics Specialist role is critical in optimizing sales productivity by strategically designing and optimizing sales territories to maximize revenue potential. This position involves analyzing client and lead data to identify common threads and form strategic groups known as sales territories. Provides data to leadership with a focus on efficiently distributing sales resources and aligning territories with sales strategies to drive sales effectiveness and efficiency. Serves as a consultant for the growth analytics team, providing guidance on utilizing Trella Health data, CRM, dashboards in Tableau or Power BI, and reports from EHR (HCHB R2) to support relationships with referral sources.

Location: 6688 N. Central Expwy Dallas, TX 75206

1. Conduct in-depth market and referral source analysis using Medicare claims data and internal reports to identify strategic growth opportunities in home health markets.
2. Design and optimize strategic sales territories using data on workload, referral patterns, market potential, and client trends to improve sales coverage and field productivity.
3. Contribute to organizational growth strategy by designing and refining frameworks for territory alignment, market segmentation, and resource allocation.
4. Exercise independent judgment to make data-informed recommendations to leadership on territory configuration, referral source prioritization, and market expansion strategies based on independent analysis of claims data, internal performance metrics, and market intelligence
5. Develop and implement scalable territory design strategies and collaborate with senior stakeholders to influence initiatives such as DeNovo expansion, M&A assessments, and strategic realignment of market focus.
6. Serve as a subject matter expert and advisor on territory design best practices, guiding field and leadership teams through data-driven decisions that impact market performance.
7. Advise Directors of Business Development and regional leadership teams by presenting actionable insights that directly influence operational and business development strategies
8. Partner with Business Analytics to generate and present custom dashboards and reports (via Power BI, Tableau, Trella Health, and CRM platforms) to inform executive decision-making on territory performance, market trends, and referral dynamics.
9. Administer and optimize the Marketscape Insights platform and CRM systems, ensuring strategic usability, accurate territory assignments, clean referral data, and a seamless experience across regions.
10. Champion data governance practices and lead initiatives to improve data quality, eliminate duplication, and enforce territory and referral source accuracy across platforms such as Trella Marketscape Insights, HCHB, CRM, and other tools.
11. Develop and deliver territory planning training programs that elevate organizational capability in market strategy, territory planning, and tool adoption, tailored toward VP BDs, Directors of Business Development and Regional Program Directors.
12. As needed, provide occasional support for activities such as CRM updates, referral source assignments, and database maintenance to ensure continuity of sales operations.
13. Promote a culture of data-driven decision-making by proactively identifying insights and recommending strategic actions to enhance market performance and referral conversion.
14. Support the Director of Growth Analytics on cross-functional projects that align home health market development initiatives with company-wide growth strategy.
15. Collaborate with the Director of Growth Analytics on cross-functional initiatives that align the home health market development and territory strategy with broader business development and organizational growth goals.
16. Demonstrate qualifications and competencies consistently and reliably.
17. Complete all other duties as assigned.

• Required to have Bachelor's Degree in, Health Informatics, Data Analytics, Healthcare Administration, Public Health, Computer Science, CRM administration, or a related field or at least three years of equivalent work experience in data analytics, sales operations, or experience in a SaaS, home health, or hospice environment may be considered in lieu of a degree requirement.
• Required a minimum of three years of experience in data analytics or technology customer experience at a SaaS organization, hospice, or home health setting.
• Preferred previous working experience of Medicare Claims Data, Trella Health, and CRM systems (g. Salesforce or Hubspot).
• Preferred previous experience using Homecare Homebase (HCHB).
• Preferred previous experience using Power BI and/or Tableau Server.
• Preferred advanced experience using Microsoft Excel, including use of formulas, including VLOOKUP, IF formulas and other advanced formulas, macros, pivot tables, and other advanced features. 
• Preferred familiarity with HCHB (Homecare Homebase) and multi-location organizational support.
• Oral communication, written communication, fluency in English, active listening.
• Demonstrated intermediate technology skills, especially Microsoft office and word.
• Other than for designated full-time remote positions, in-office attendance is essential in order to achieve Enhabit objectives, including but not limited to, effective supervision, teamwork, task completion, and other position objectives.

* Enhabit does not waive this essential function by permitting duties to be performed remotely on occasion to accommodate temporary personal needs, such as appointments, or to operate in crises beyond its control, such as during a natural disaster or pandemic.  

At Enhabit, we firmly believe our people are our greatest asset! Enhabit offers competitive benefits that support and promote healthy lifestyle choices. Some benefits, tools and resources include:

• Comprehensive insurance plans - medical, dental, and vision
• Generous paid time off – Up to 30 paid days off per year
• 401k retirement savings plan with match
• Basic life insurance at no cost to eligible employees
• Employee scholarship program
• Promote-from-within philosophy

Enhabit Home Health & Hospice is an equal opportunity employer. We work to promote differences in a collaborative and respectful manner. We are committed to a work environment that supports, encourages and motivates all individuals without discrimination on the basis of race, color, religion, sex (including pregnancy or related medical conditions), sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, genetic information, or other protected characteristic. At Enhabit, we celebrate and embrace the special differences that makes our community extraordinary.

No deadline (Indefinite) - Ongoing Recruitment